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Best Email Marketing Software Platforms for 2021From Jacinda Santora, Influencer Marketinghub
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Email marketing consistently delivers a better ROI than any other marketing channel. Plus, it's brilliant for community building and engaging with your customers on what feels like a one-on-one level. But if you don't have the right infrastructure in place to handle your email marketing, you're not going to be able to reach your subscribers and customers in the way you need to encourage engagement, build those important relationships, generate more leads, and increase sales. That's why we've put together this list of the top email marketing platforms on the market right now. Each of the email marketing platforms on this list offers a unique set of features to explore so you can find the perfect email marketing platform to get the results you need.
Top 9 Email Marketing Software & Platforms for 2021
To create and execute your email marketing strategy successfully, you'll need to find the best email marketing software platform for your business. Here’s a look at the best 9 email marketing software platforms and what makes each a good pick.
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1. SendPulse
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Consumer Reviews: Excellent
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SendPulse is a multi-channel email and messenger marketing platform built for sending emails, SMS, and creating chatbots for Facebook and Telegram. It may seem like a mouthful, but together, these features can help brands drive strong and more engaging brand experiences for buyers.
SendPulse lets send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users' contact information, create responsive templates, and set up automated flows.
Key Features:
Pricing:
SendPulse is free for up to 15,000 emails to 500 subscribers. Pricing starts at $6.40 per month when paid annually. There are additional costs for extra marketing channels.
Try FREE account at SendPulse
SendPulse lets send different types of messages separately or combine them with Automation 360. It includes a suite of email marketing tools, helping you to collect users' contact information, create responsive templates, and set up automated flows.
Key Features:
- A drag and drop editor to create responsive emails without any HTML knowledge, including 130+ templates.
- Trigger emails to nurture leads in every stage of your sales funnel, and convert them into paying customers.
- A form builder to create a pop-up, embedded, or floating subscription form on your website to collect email addresses and other information from your visitors.
- SMS and web push notifications for lead generation.
- Built-in landing page creator.
- Built-in CRM.
Pricing:
SendPulse is free for up to 15,000 emails to 500 subscribers. Pricing starts at $6.40 per month when paid annually. There are additional costs for extra marketing channels.
Try FREE account at SendPulse
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2. Sendinblue
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Consumer Reviews: Excellent
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Sendinblue is an all-in-one platform covering many business communications types, including Email, SMS, Facebook, Chat, CRM, and more. The company's mission is to help businesses meet their customers. They help you to focus on the important tasks and put the rest on autopilot with automation. You can create professional-looking emails in no time, using its email builder, but the magic is in the platform’s combination of features. With chat, SMS marketing, Inbox, CRM and automations, you’ll find it easy to piece together smarter and more compelling email campaigns. Facebook Ads functionality is built-in, making it possible to retarget contacts and attract new leads.
Key Features:
Pricing:
Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.
Key Features:
- A shared inbox so you never lose track of your customer email history.
- 60+ responsive email templates.
- Built-in CRM.
- Built-in SMS and Chat.
- Contact Segmentation - make your emails more relevant by targeting smaller groups of contacts with a tailored message.
- Facebook Ads for lead generation.
Pricing:
Sendinblue is free for up to 300 emails per day to unlimited contacts. Pricing starts at $25/month for up to 10,000 emails.
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Consumer Reviews: Excellent
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ActiveCampaign is an affordable email marketing platform, making it great for small marketing teams and creators. It includes all the features you'd expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling. It also includes more advanced features like conditional content, geotracking, managed deliverability, and multi-user editing. Geotracking shows you where your subscribers are from, and you also get managed deliverability, and multi-user editing (update multiple fields in an email with subscriber information).
Key Features:
Pricing:
FREE trial, pricing starts at $15/month.
Key Features:
- Segmentation and dynamic content make it easy to customize your message and send targeted emails to the right contact.
- Personalize your emails based on any contact information you have.
- A/B testing to find the best-converting emails.
- Use simple split testing to make your emails get more opens, clicks, and buys.
- Built-in landing page builder.
Pricing:
FREE trial, pricing starts at $15/month.
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4. MailerLite
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Consumer Reviews: Excellent
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MailerLite is a strong competitor in the creators and small-medium business bracket. It includes the basics you need for successful email marketing like surveys, automation, popups, and landing pages. MailerLite also integrates with dozens of eCommerce platforms and marketing tools you're probably already using.
At a glance, it appears to be one of the more understated platforms, and this is largely due to it’s clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.
Key Features:
Pricing:
MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.
At a glance, it appears to be one of the more understated platforms, and this is largely due to it’s clean design. But that’s also what makes it powerful. Everything about the platform is geared towards growth, from eCommerce campaign functionality to automation, segmentation, promotional pop-ups, and the ability to create landing pages.
Key Features:
- A website builder and landing page builder for quick web asset builds.
- Pop-ups and embedded forms help you bring in more leads.
- Personalize your campaigns using advanced targeting features.
- Test, experiment, and streamline your emails to improve your email marketing benchmarks.
Pricing:
MailerLite is free for up to 1,000 subscribers and 12,000 emails per month. Pricing starts at $10/month.
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5. Keap
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Consumer Reviews: Great
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Keap is technically a customer relationship management service, but it has robust email marketing, automation, and sales tools, earning it a spot on our list of the best email marketing platforms. Keap includes automation and workflows, templates for emails, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps. The true power of this platform is it’s automation and CRM. These help you turn current customers into repeat customers, and they are easy to navigate. Keap also integrates with your other favorite business tools and apps, making it a smart move for small eCommerce brands with a growing MarTech stack.
Key Features:
Pricing:
Keap offers a free trial. Pricing starts at $56/month.
Key Features:
- Advanced marketing and sales automation, customizable campaigns, and app integration to power growth.
- Automatically capture new leads, assign tasks, and trigger personalized messages.
- Manage your contacts and leads in Keap and sync your Outlook and Gmail.
- Revenue reports and analytics help drive smarter brand decisions.
Pricing:
Keap offers a free trial. Pricing starts at $56/month.
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6. EngageBay
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Consumer Reviews: Great
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Apart from a standalone Service Bay product (covering activities such as live chat, helpdesk reports, tickets, and more), EngageBay offers three products:
Key Features of the Marketing Bay (most also Included in the All-in-One Suite):
Pricing:
EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.
- Marketing Bay
- CRM & Sales Bay
- All-in-One Suite
Key Features of the Marketing Bay (most also Included in the All-in-One Suite):
- Marketing automation
- Email marketing
- Email sequences
- Landing pages
- Web forms
- SMS marketing
- Inbound marketing
- Site messaging
- Push notifications
- Contact segmentation
- Email templates
- Bulk SMS marketing
Pricing:
EngageBay is free for up to 500 contacts and 1,000 branded emails. Pricing for their All-in-One Suite (including both Marketing and CRM & Sales Bay options) starts at $8.99 per month when paid biennially.
Amazon Simple Email Service (SES) is a cost-effective, flexible, and scalable email service that enables developers to send mail from within any application. You can configure Amazon SES quickly to support several email use cases, including transactional, marketing, or mass email communications. Amazon SES's flexible IP deployment and email authentication options help drive higher deliverability and protect sender reputation, while sending analytics measure the impact of each email. With Amazon SES, you can send email securely, globally, and at scale.
Key Features:
Pricing:
Amazon Simple Email Service (SES) is a pay-as-you-go service based on the volume of emails sent and received. There are no subscriptions, no contract negotiations, and no minimum charges.
FREE for the first 62,000 emails you send each month, and $0.10 for every 1,000 emails you send after that.
Key Features:
- Regardless of use case or sending volume, you only pay for what you use with Amazon SES.
- flexible deployment options that range from shared, dedicated, and customer-owned IPs that helps you influence your sending reputation.
- Email sending statistics, including email deliveries, bounces, and feedback loop results, help you to measure the effectiveness of each email outreach. Additional insights like email open or click-through rates measure how engaged your customers are in your email communications.
- Virtual private cloud (VPC) support makes email sending from any application secure. Amazon SES is globally available with HIPAA eligibility, in-region compliance (C5, IRAP) and global certifications (Fed-Ramp, ISO, GDPR).
Pricing:
Amazon Simple Email Service (SES) is a pay-as-you-go service based on the volume of emails sent and received. There are no subscriptions, no contract negotiations, and no minimum charges.
FREE for the first 62,000 emails you send each month, and $0.10 for every 1,000 emails you send after that.
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8. GetResponse
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Consumer Reviews: Average
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GetResponse is one of our favorite email marketing platforms and it's widely used by marketers across industries. It includes email automation, email templates, segmentation, and personalization. There's also a neat Auto Funnel feature that provides a ready-made marketing funnel for email marketing campaigns. Altogether, GetResponse packs a set of powerful features geared toward brand growth. From A/B testing to a comprehensive analytics tool that tracks email campaign performance.
Key Features:
Pricing:
GetResponse offers a 30-day free trial. Pricing starts at $10.50/month.
Key Features:
- Autoresponders to send welcome emails, followups, educational series, and nurture leads automatically.
- One-click integration to run powerful retargeting campaigns using Facebook Pixel.
- Website visitor tracking lets you send relevant communication based on page visits.
- Build landing pages for lead and sales generation.
- Create paid ads for Facebook, Instagram, and Google.
Pricing:
GetResponse offers a 30-day free trial. Pricing starts at $10.50/month.
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9. EmailOctopus
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Consumer Reviews: Average
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EmailOctopus is a popular email marketing software platform that has a mission to provide email marketing that's simpler, more intuitive, and better value than the competition. It offers templates you can customize in a drag and drop editor, or you can begin your emails from scratch. The app also includes a landing page builder with everything you need to generate leads and grow your email list. Integrations are a drawcard for agile brands. Many of your existing tools, including Shopify, Gravity Forms, and WordPress easily pair with EmailOctopus and make it an attractive tool, especially for brands with ambitious goals.
Key Features:
Pricing:
EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.
Key Features:
- Import existing subscribers and keep growing with customizable forms for your website, or create stunning landing pages to capture more subscribers.
- Start with a pre-designed template and customize it or build your own designs from scratch.
- Leverage email automation to deliver campaigns.
- Use insights and data to segment your subscribers into target audiences.
Pricing:
EmailOctopus offers a free plan for up to 2,500 subscribers and 10,000 emails per month. Paid plans start at $20 per month.
TIPs: Retail Item prices & shipping costs for the same products may differ among different countries. Price comparison is suggested.
New experience! Shopping around different countries, while sitting at home.
New experience! Shopping around different countries, while sitting at home.
