The car show was due to get underway on March 2, and more than 660,000 people were expected to attend over nearly two weeks. Almost half of those visitors were expected to travel to Geneva from other countries.
The move comes as the Swiss government imposes a ban on any large-scale events with more than 1,000 people attending, at least until March 15. Switzerland has 15 reported case of the coronavirus.
The show is the latest in a string of international events scrapped because of the coronavirus. The Mobile World Congress in Barcelona scheduled for this month was canceled on health concerns.